Press release
Digital Innovation in Cultural Heritage
Iron Age Danube Route hosts the conference presenting the gamification app and innovative digital tools developed to enhance the Cultural Routes of the Council of Europe

Dissemination event in the framework of the Erasmus Plus NEXT ROUTES project

Zagreb, Croatia — The Iron Age Danube Route will host its national Dissemination Conference as part of the European project NEXT ROUTES on 19.09.2025, in the Archaeological Museum in Zagreb at 10:00 AM. The event will gather cultural professionals, educators, institutions, and local stakeholders to explore new approaches for enhancing heritage through digital tools and gamification.
NEXT ROUTES supports the upskilling of Cultural Routes staff by promoting digital, creative, and gamification-based strategies. The project involves seven partners from six countries, working together to create new training methodologies, a digital toolkit, and pilot actions to increase the visibility and attractiveness of Cultural Routes.
“Our goal is to give Cultural Routes new tools to connect with people, especially younger generations, using formats that are familiar, dynamic, and inclusive,” says Marta Rakvin (Iron Age Danube Route)
The Dissemination Conference will showcase the outcomes of the local Gaming Lab, present the functionalities of the NEXT ROUTES Toolkit, and share the experiences developed during the testing phase. The event will also contribute to raising awareness about the potential of gamified learning in the field of heritage and cultural tourism.
For more information:
NEXT ROUTES Platform: https://www.ironagedanuberoute.com/copy-of-danube-s-virtual-elandscapes
Facebook: www.facebook.com/nextroutes
LinkedIn: https://www.linkedin.com/company/next-routes